Invented by SINGH; RAVNEET

Social media shapes how we connect, share, and do business. But how do we really know if a post is making an impact? This article breaks down a new patent application that reveals a smarter way to measure how people engage with social media posts. If you’re a brand, influencer, or just curious about the future of social media, you’ll find this guide easy to follow and full of useful insights.

Background and Market Context

Social media is everywhere. People use it to share photos, thoughts, news, and even start movements. Brands and influencers rely on these platforms to reach people. But with so many posts and so many platforms, it gets tricky to see what’s working and what isn’t.

For brands, knowing which posts connect with people can mean better ads, smarter spending, and bigger returns. For influencers, it can lead to more deals and more money. Followers look for posts that are real and interesting. But how do you measure what makes a post good? Right now, it’s not so simple.

Many tools try to help. Some count likes, comments, and shares. Others track how many times a post is seen. But these tools have problems. They don’t always work across all platforms like Facebook, Instagram, or Twitter. They might not show the full picture. Some tools are slow. Others don’t keep your data safe. And making posts on lots of platforms at once is still a pain. People end up copying and pasting, which takes time and can lead to mistakes.

The market is hungry for a better way. Brands want to see all their data in one place. Influencers want to prove their value. Followers want honest posts. All of them want privacy and speed. The patent application we’re discussing answers these needs. It promises to make it easier to measure, compare, and share how people react to posts—no matter where those posts live.

The timing could not be better. Digital marketing is booming. Influencer partnerships are rising. Brands spend billions to reach people online. But without clear, fair, and unified scores, everyone is guessing what works. This invention could change that, making social media smarter for everyone involved.

Scientific Rationale and Prior Art

Before this patent, companies used basic tracking methods. Most tools looked at simple numbers: likes, comments, and shares. If a post had lots of likes, it was seen as “successful.” If it had many comments or was shared a lot, that was even better. Over time, some tools added more features, like tracking how often people clicked links or viewed videos. Still, these tools had limits.

First, most tools worked only on one social media platform. If you posted on both Instagram and Facebook, you had to check two different places. Some companies tried to pull data from more than one platform, but it was not smooth. The data was hard to compare.

Second, these tools could not measure the quality of engagement. A like is not always a good thing. Sometimes people like a post they do not fully read. Comments can be short or long, happy or angry. Most old systems did not look at the feeling behind a comment or a like. They just counted numbers.

Some new tools started using emotional analysis. They tried to see if comments were happy, sad, or angry. But these tools were usually slow and used a lot of technical jargon. They did not always work well for posts with slang, emojis, or different languages. Also, privacy was often a problem. Data could be shared without permission, or changed without anyone knowing.

Another issue was posting itself. Influencers often have to post the same message on many platforms. They log in and out, copy and paste, and keep track of post times. This can lead to mistakes. If you edit your post on one platform, it might look different on another.

The idea of using blockchain for social media data is newer. Blockchain makes data safe and hard to change. Some people have tried putting social media data on a blockchain, but most of these projects stopped at simple tracking. They did not combine posting, data collection, emotional analysis, and privacy all in one place.

The patent application in focus builds on all these ideas. It brings together the best features of old tools and adds new ones. It connects many social media platforms, checks not just numbers but feelings, uses blockchain for data safety, and makes it easy to post everywhere at once. It stands apart because it makes all these things work together, in real time, with privacy at the core.

In short, this invention is a step forward because it solves the biggest problems: connecting data from many platforms, measuring true engagement (not just numbers), keeping data safe, and making posting easy. No other single system does all this at once, making it a fresh and needed solution for today’s social media world.

Invention Description and Key Innovations

Let’s break down how this system works and why it’s a big deal.

At the center is a smart computer system, running on a server. This system talks to different parts, called modules. Each module does something important, and together they make the whole system work smoothly.

First, the registration module lets you sign up as a brand, influencer, or follower. You enter simple details like your email and phone. Once you’re in, you can connect all your social media accounts—Facebook, Instagram, Twitter, and more. This means you only need one profile to manage all your platforms.

Next comes the bio page module. This part grabs all the important numbers from your social media posts. It checks likes, mentions, comments, shares, hashtags, and how many people saw your post. It does this by talking to the social media platforms through their official ways to share data. Then, it shows these numbers in a nice, easy-to-read page on your device. Brands and influencers can see everything at a glance.

But it doesn’t stop there. The bio page module also puts these numbers onto a blockchain. Blockchain is a special kind of record that is safe, clear, and can’t be changed. This means everyone can trust the numbers. Brands know the data is real. Influencers can prove their value. Followers can trust what they see. Privacy is strong, and no one can cheat the system.

The scoring module is where the magic happens. This part takes the numbers from your posts and makes them fair. It “normalizes” likes, shares, and comments. That means it changes the numbers so you can compare posts from big and small accounts, or from different days. It also looks at how important each number is. For example, a comment might be worth more than a like. The system multiplies each number by a “weight” and adds them up. This gives you a single “engagement score” for every post. You can use this score to see which posts are best, which need work, and how you compare to others.

But this scoring goes deeper than just counting. It looks at the feelings behind the numbers. For likes, it checks if people used happy faces, angry faces, or neutral ones. It gives more value to happy responses, and less to angry or neutral ones. Comments are also checked for how many words they have, what kind of feeling they show (happy, sad, angry, thoughtful), and how strong those feelings are. It even looks at who is commenting. Are they fans, new followers, or important people? This way, not all comments are treated the same.

The scoring also checks how steady your posts are. If you post a lot one week and not much the next, your score shows this. It uses math to check both how often you post and how much your activity changes. This helps brands see if an influencer is reliable or just posting in bursts.

The system even looks at special things in your posts—like hashtags, tags, emojis, links, or words in all caps. These little things can make a post more popular, so the system catches them too. This is important for brands and influencers who want to know what styles work best.

Now, let’s talk about posting. The engagement module lets you write a post once and send it to all your linked social media accounts at the same time. You don’t have to log in and out or copy and paste. This saves time and cuts down on mistakes. The module can also help you tweak your post to make sure it is clear, follows the rules, and has the right tone.

Collaboration is another big feature. The collaboration module lets brands and influencers work together easily. Brands can see an influencer’s real engagement scores before choosing to team up. They can also track how a campaign is doing, in real time. If an influencer does well, everyone can see it. If not, brands know right away.

All the data is stored in a smart database that handles both simple and complex information. This means the system can grow and change as needed, keeping up with new platforms and new ways to measure engagement.

Finally, the system is designed to be safe and private. The use of blockchain means no one can change the numbers or fake results. Users always know their data is protected, and only people with permission can see it.

What does this mean for you? If you’re a brand, you get real, reliable numbers to help you pick the right partners and spend your money wisely. If you’re an influencer, you can show your true value and manage all your accounts in one place. If you’re a follower, you see posts that are honest and engaging. This system makes social media better for everyone.

The invention is packed with small touches that make a big difference. It looks at feelings, not just numbers. It makes posting simple and safe. It helps brands and influencers team up with trust. And it keeps data private and clear. This is more than a tool—it’s a new way to use social media smarter, faster, and fairer.

Conclusion

Measuring social media engagement should be simple, fair, and safe. This new patent application brings together everything brands, influencers, and followers need. It connects all your accounts, measures both numbers and feelings, uses blockchain for safety, and makes posting quick and easy. The system is built for today’s fast and changing world. If you want to make better decisions, grow your audience, or just understand what works online, this invention gives you the tools you need. The future of social media is here, and it’s smarter than ever.

Click here https://ppubs.uspto.gov/pubwebapp/ and search 20250217842.