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SYSTEMS AND METHODS FOR GENERATING EMAILS WITH INTERACTIVE ACTIONABLE ELEMENTS

Inventiv.org
July 21, 2025
Software

Invented by Sahoo; Dibya Prakash, Sahu; Abhishek, Mohanty; Liza, Panda; Avik, Kumar; Ayush, Panigrahi; Parsuram, Rapaka; Srinivas

This article will help you learn about a new patent application for making interactive and actionable emails. We will look at why this invention matters, how it builds on earlier ideas, and what new things it brings to the world of business emails.

Background and Market Context

Emails are a big part of how businesses talk to each other, especially when it comes to money. Companies use emails to send invoices, payment reminders, statements, and other important documents. These messages help make sure everyone knows what they owe and when to pay. They also help keep records clear and up to date.

For a long time, emails were just text and maybe some attachments. If you got an invoice in your email, you had to read it, then maybe log in to another website or call someone to take action. This made things slow. People had to do a lot of extra work, and sometimes they forgot to respond or pay on time. This is a problem for companies that want to get paid quickly and keep their records straight.

More recently, businesses started to use emails with buttons or links. These emails let you click to pay, update your contact info, or even start a dispute about a bill. This made things a bit better, but there were still problems. Not all email apps or devices show these features the same way. Sometimes, the buttons do not work or the email looks strange. Some email apps block these features for security reasons.

This lack of standard support is a real problem. If a company sends an interactive email, but the person on the other end cannot see the buttons or forms, the whole point is lost. The person still has to switch to another app or call someone, which is what businesses are trying to avoid.

Because of this, companies need a better way to send interactive emails that work on all devices and email apps. These emails should let people do things like promise to pay, start a dispute, schedule a call, update their contact details, or set up a payment plan—right from the email itself. The information should update in real-time, so everyone always has the latest info. This will save time, reduce mistakes, and help companies manage their cash flow better.

The invention in this patent application tries to solve these problems. It aims to make sure that interactive emails work everywhere, no matter what email app or device the person is using. It also wants to make sure that every action taken in the email updates the company’s records right away. This is a big step forward for business communication and account management.

Scientific Rationale and Prior Art

To understand why this patent application is important, let’s look at how business emails have changed over time and what was possible before. At first, emails were just text. You could send a message, but if you wanted the other person to do something, they had to reply or do it somewhere else. This was slow and led to mistakes.

Then, emails started to include links and buttons. These could take you to a website to pay a bill or fill out a form. But this was still not perfect. Every person had to leave their email app and open a new webpage. If they were using a phone with a small screen, or a slow internet connection, it could be hard. Also, not all email programs showed these buttons or links the same way. Some even blocked them for safety, so the person receiving the email could not do anything at all.

Some email providers started to add more features. For example, Google’s AMP for Email lets emails include interactive parts, like forms or carousels, that work right inside the email. Microsoft’s Adaptive Cards are another way to show rich content in emails and other apps. HTML emails with forms and buttons also became common. But there was a problem: not every email app or device supports AMP, Adaptive Cards, or even all HTML features. Some people still see only the plain text version, or the interactive parts do not work.

This made it hard for companies to rely on interactive emails. They could not be sure that every customer would see the same thing or be able to take action. As a result, even though the technology existed, it was not used to its full potential.

Another problem was keeping information up to date. If a customer clicked a button in an email to promise to pay or start a dispute, the company needed to know right away. But if the email did not work, or the customer replied with a regular message instead, someone had to update the records by hand. This led to delays and mistakes.

Earlier inventions tried to fix these problems in part, but none of them could guarantee that interactive features would work everywhere, on every device, and update company records in real time. The main reasons were:

  • Email apps and devices are different and do not always support new features.
  • Security settings often block interactive parts for safety.
  • There was no easy way to make sure company data updated right away when someone took action in an email.

This patent application builds on earlier ideas like AMP for Email, Adaptive Cards, and HTML emails. But it goes further by creating a system that chooses the best way to show the email, based on what the recipient’s email app can do. If the app supports AMP, it uses that. If not, it tries Adaptive Cards. If that does not work, it falls back to simple HTML. This way, the interactive features are always shown in the best way possible for each user.

It also includes ways to keep all company records up to date in real time, so actions taken in the email are always reflected in the company’s database. This helps companies react faster and keeps everyone on the same page.

Invention Description and Key Innovations

This patent application describes a new computer-based system and method for sending interactive, actionable emails that work everywhere and update company data in real time. Let’s break down how it works and what makes it special.

First, the system receives information from a business user. For example, a collections agent wants to send a payment reminder to a customer. The agent uses their computer or phone to pick who to send the email to and which type of interactive feature the email should have. It could be a button to promise to pay, a form to start a dispute, a way to schedule a call, to update contact details, or make a payment plan.

The system then decides how best to build the email. It checks what the recipient’s email app can do. If the email app supports AMP, the system builds the email using AMP. If not, it tries Adaptive Cards. If that still does not work, it uses a basic HTML version. This ensures the email always looks good and works well, no matter what device or app the person is using.

Each type of interactive element (called a “wrapper” in the patent) is designed for a specific job. For example:

  • Promise to Pay Wrapper: Lets the customer agree to pay by clicking a button and choosing a date or amount.
  • Dispute Wrapper: Lets the customer start a dispute about a bill and add a reason or contact details.
  • Call Schedule Wrapper: Lets the customer pick a time for a call with the company.
  • Contact Update Wrapper: Lets the customer update their phone number or other info.
  • Payment Plan Wrapper: Lets the customer set up or change a payment plan in easy steps.

After picking the right type of wrapper, the system builds the email. It uses cloud-based email sending services and standard email protocols to make sure the email gets delivered securely and reliably. These emails are more than just messages—they are mini-apps that work inside the email, letting people take action right away.

When the customer gets the email and interacts with it, the system updates the company’s records in real time. If the customer promises to pay, starts a dispute, or updates their contact info, the company’s database is changed right away. This removes the need for manual updates and means everyone always has the latest information.

The patent also covers how the system can combine different types of wrappers into one email, and how it decides which one to show based on the recipient’s email app and preferences. It uses rules to make sure the most helpful version is shown every time. It even has a fallback system: if the first version does not work, it tries the next one, and so on, until the best possible email is displayed.

Security is also built in. The system can encrypt and authenticate user input, so private details stay safe. Only the right people can see or change sensitive information. It can also use tokens and secure links to make sure only the intended recipient can take action.

On the technical side, the system has several main parts:

  • Input Receiving Subsystem: Gets info from the business user, like who to send the email to and what type of action is needed.
  • Email Wrapper Generation Subsystem: Builds the right type of email for each recipient, using AMP, Adaptive Cards, or HTML as needed.
  • Email Sending Subsystem: Delivers the email using secure, reliable services.
  • Email Rendering Subsystem: Makes sure the email looks and works right in every app and device.
  • Output Subsystem: Shows the results to business users, so they know what actions have been taken.
  • Database Updating Subsystem: Changes company records in real time when the customer interacts with the email.

This system is flexible. It can work with many types of databases and devices. Whether someone is using a laptop, phone, or tablet, the email will work as well as possible. The system even keeps track of which email apps support which features, so it gets smarter over time.

Some extra features include:

  • Letting customers interact with emails without logging in to a website.
  • Real-time updates, so everyone always has the most current data.
  • Better security, so private info stays safe.
  • Less work for support staff, since the system handles updates automatically.
  • Better user experience, leading to faster payments and fewer mistakes.

Overall, this invention brings together the best parts of earlier email technologies and adds a smart system to make sure interactive features always work, no matter how the recipient checks their email. It saves time, reduces confusion, and makes it easier for companies and their customers to stay in sync.

Conclusion

This patent application introduces a new way to send interactive and actionable emails that work everywhere and update company data right away. By choosing the best format for each recipient, supporting real-time updates, and keeping information safe, it helps businesses communicate better, get paid faster, and avoid mistakes. The invention builds on earlier ideas but solves key problems that have kept companies from using interactive emails to their full potential. With this system, emails become more than just messages—they become powerful tools for action and collaboration.

Click here https://ppubs.uspto.gov/pubwebapp/ and search 20250219976.

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